I’m a hands-on product design leader with expertise in UI, UX & strategy. I work to elevate the quality of craft & creativity in design teams, from ideation through to execution.

 

NatWest

Reimagining a daily banking experience for millions of customers.

Marks & Spencer

Reviving a British high street icon with a connected mobile shopping experience.

My happy place is at the intersection of creativity & insight, shaping forward-thinking experiences that are as simple as they are delightful to use. Over the last 12 years, I’ve partnered with clients across sectors including financial services, retail and automotive. I’ve worked at digital agencies in my native Chicago and now London. I’m currently a Director of Product Design at frog.

I believe that great design is made by diverse & inclusive teams, so I drive change for a brighter future inside and outside of my day job. I’ve done this through multiple programmes that create pathways for designers from underrepresented backgrounds to enter & thrive in the industry.

NatWest Group, Marks & Spencer, Mercedes-Benz, ASOS, Vodafone, Walt Disney, Bacardi, Volkswagen, New Balance

Selected clients

 

Awards & recognition

TechWomen100 shortlisted, 2020

One of The Drum’s 50 Under 30, 2018

DMA Gold award, 2015

DMA Grand Prix award, 2015

Presidential scholarship for creative achievement, 2012

 

Speaker at the 3% Conference, 2021

Luxatia 5th Design Thinking Summit speaker, 2021

CreativePool Annual Judge, 2021

D&AD New Blood Judge, 2020

Who’s Your Momma mentor, 2019 – present

Flipside mentor, 2019 – present

D&AD Shift mentor, 2021

Helping creatives affected by homelessness with Accumulate, 2021

Industry involvement

 

Thinking

What my clients & colleagues say

 

“Melodie is one of the most talented designers I've ever had the pleasure of working with. She is so thorough in her approach to work and so articulate in how she tells the story - making sure to bring the audience along with her. I'd also describe Melodie as a fantastic leader. She really takes the time to make sure her team are clear, capable and motivated to do a great job.”

Penny Burns, Design Manager at NatWest

“Melodie is a fantastic mentor and true creative leader. During my time at Publicis Sapient she played a key role in reinventing an account to one of the agency’s most inspiring accounts. She is a great influencer, team builder, and a driver for brave and brilliant work that creates connections and pushes the industry forward.”

Yasmin Borain, CXO at Tribal Worldwide

“Melodie’s contributions have been great across the board, from management, tactics and right through to design deliverables. I’m grateful that she managed to navigate the many voices and opinions that I know the project was subject to…Melodie is the best strategic designer I’ve worked with in a LONG time.”

Quintin Quinn, Design Manager at Marks & Spencer